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I think freeing themselves from Flash is worth potentially having to display ads beside a video instead of on it. In WebKit, you can composite on top no proble
by tumult 17y ago
I think freeing themselves from Flash is worth potentially having to display ads beside a video instead of on it.
In WebKit, you can composite on top no problem. I would be surprised if it doesn't turn out that way in Firefox.
- pavlov 17y agoI think freeing themselves from Flash is worth potentially having to display ads beside a video instead of on it. I don't have any numbers to support this assertion, but I'm convinced that the on-video ads are enormously more effective than any alternative that would place the ads outside the video frame. (For one, the on-video ads are in a location where viewers are conditioned to watch for subtitles, which makes them that much more difficult to avoid.) In WebKit, you can composite on top no problem. Not everywhere. I'd bet it doesn't work in Nokia's WebKit browser on Symbian because the platform doesn't support compositing on accelerated video. The same problem may exist on Windows (depending on graphics drivers and DWM), if <video> rendering is implemented using DirectShow.