This to me sounds really self-defeating. If none of your non-paid posts are going to your social network of "likers", then you can't tell how useful having hig

This to me sounds really self-defeating. If none of your non-paid posts are going to your social network of "likers", then you can't tell how useful having high likes on Facebook is. Then, what incentive is there for people to encourage people to "like" them of Facebook, to build the social network to eventually buy Facebook ads? They are killing the goose that laid the golden egg by dialing down non-paid posts. Maybe large companies might continue to pay for ads, but new companies, or SMBs will completely lose incentive to build a Facebook following, since the ROI on building a Facebook following will be expensive and the result completely unpredictable.