I don't think it is overpriced at all, I think the price is pretty perfect for what it is; not really that much higher than you would pay for one-offs of other

I don't think it is overpriced at all, I think the price is pretty perfect for what it is; not really that much higher than you would pay for one-offs of other small Arduino-alikes (sans any kind of display, but sharing the same lack of meaningful physical shield compatibility) and the screen would be really useful and/or cool in a lot of situations.