It's not entirely obvious how many people playing 2048 would pay to play it, accept an ad-riddled page, or would pay for another game like Threes. I suspect a

It's not entirely obvious how many people playing 2048 would pay to play it, accept an ad-riddled page, or would pay for another game like Threes. I suspect a large part of the popularity stems from the easily hackable JS codebase (which is related to the explosion of 2048 variants)