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Jeff seems impressed by Valve. Across all industries a well publicised one-off sale is going to get in the crowds. See Boxing day rushes and seasonal sales in
by tezza 17y ago
Jeff seems impressed by Valve.
Across all industries a well publicised one-off sale is going to get in the crowds. See Boxing day rushes and seasonal sales in retail.
These are about publicity and shaking out any latent buying intent remaining after the high value people already paid full RRP. Don't forget stores have to clear stock before the next season's shipment arrives. Perhaps Valve has a Left8Dead sequel on the way??
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But would lower prices all year round help? All of the pricing theory debates can find backing by looking at a Retail Niche which sells at a similar price point.
All I can add is that individuals do not do well at the cheap end of pricing. Overheads are a much higher proporton of small-concerns. So higher prices would probably be better for HN coders.
- jcl 17y agoThe Left4Dead sale also probably did well because Valve had not done many deeply discounted sales before. If they do these sales more often, people will hold off purchasing the higher-priced game in anticipation of the sale; not only would Valve lose higher-margin sales in favor of lower-margin sales, but they would also lose the sales of people who forget or change their mind about buying in the interim. More frequent sales also hurt the novelty of the sales, causing them to be less widely reported and also less likely to trigger an impulse purchase.
- xel02 17y agoLeft4Dead 2 was announced at E3. http://bit.ly/15VdCY http://bit.ly/15VdCY