It's all solid advice, but my understanding of "growth hacker" as a term was that it was coined specifically as a counterpoint to the traditional organization w

It's all solid advice, but my understanding of "growth hacker" as a term was that it was coined specifically as a counterpoint to the traditional organization where marketing is in a box and has no influence on product. Growth hacking is about influencing the product to help growth, cutting across organizational boundaries to do exactly what this article is describing. The only problem, the only reason this article is necessary, is the same as with all good ideas in the information age, it's been overexposed, co-opted and cargo-culted to death by charlatans, fools and wannabes.