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Thanks for your feedback on price. A large part of the $45 is FREE Worldwide Shipping. A huge point of the MicroView is that it's finished in a way that allows

Thanks for your feedback on price. A large part of the $45 is FREE Worldwide Shipping. A huge point of the MicroView is that it's finished in a way that allows beginners to just plonk it into a breadboard and get up and running with Arduino. It's a bridge so they can ultimately get to the point where they can go to ebay and stitch parts together. Re: Atmega32U4 We are aware of the Atmega32U4 but, we really wanted to build an Arduino in a chip form-factor. We'll be taking into consideration the Atmega32U4 for future versions.

DHowett 13y ago
A large part of the $45 is FREE Worldwide Shipping. I think that's a disingenuous use of the word free. It's more like subsidized worldwide shipping, or normally-priced worldwide shipping paid into by everybody (even locals).
joshvm 13y ago
In that case is there any benefit in waiting until you have widespread adoption and/or local distribution? Pricing is always going to be a delicate balance. On the one side you want things to be simple for beginners - and in this regard Arduino is right up there - but on the other hand it needs to be affordable. To be clear, I think this is a great looking product and I'll probably get one. One of my hangups with the Arduino ecosystem in general is that you can buy the core for $20 or so, but you're stung when you buy any of the shields to go with it. This has kept me to using plain AVRs or 'minimalist' Arduino boards with just the bootloader. It got to the point where I taught myself PCB design because it was cheaper to make my own breakouts and buy the components from Farnell/Digikey. Does the 32U4 really limit you that much? It comes in a QFN44 which is ridiculously small - I have a Sparkfun Pro Micro which fits into a breadboard with room to spare (and could be shrunk further if you removed the silkscreen labels). USB would possibly add a bit to the length, but it would fill a niche.
Squonk42 13y ago
Given that: - ATmega328P AVR CPU is ~$2 / 5k units - a 64 x 48 monochrome OLED display is ~$2 (<http://www.aliexpress.com/item/0-66-inch-oled-64-x-48-Amoled-OLED-display-screen/1516376952.html> http://www.aliexpress.com/item/0-66-inch-oled-64-x-48-Amoled...) - Given its small size and simple shape, I estimate the mold for the enclosure to be ~$2000, so < $0.50 per unit We are speaking of a $5 cost. Ok, let's get a margin and double this figure. Even counting for Premium Worldwide shipping, I can't reach the listed price.

DHowett 13y ago

A large part of the $45 is FREE Worldwide Shipping. I think that's a disingenuous use of the word free. It's more like subsidized worldwide shipping, or normally-priced worldwide shipping paid into by everybody (even locals).

joshvm 13y ago

In that case is there any benefit in waiting until you have widespread adoption and/or local distribution? Pricing is always going to be a delicate balance. On the one side you want things to be simple for beginners - and in this regard Arduino is right up there - but on the other hand it needs to be affordable. To be clear, I think this is a great looking product and I'll probably get one. One of my hangups with the Arduino ecosystem in general is that you can buy the core for $20 or so, but you're stung when you buy any of the shields to go with it. This has kept me to using plain AVRs or 'minimalist' Arduino boards with just the bootloader. It got to the point where I taught myself PCB design because it was cheaper to make my own breakouts and buy the components from Farnell/Digikey. Does the 32U4 really limit you that much? It comes in a QFN44 which is ridiculously small - I have a Sparkfun Pro Micro which fits into a breadboard with room to spare (and could be shrunk further if you removed the silkscreen labels). USB would possibly add a bit to the length, but it would fill a niche.

Squonk42 13y ago

Given that: - ATmega328P AVR CPU is ~$2 / 5k units - a 64 x 48 monochrome OLED display is ~$2 (<http://www.aliexpress.com/item/0-66-inch-oled-64-x-48-Amoled-OLED-display-screen/1516376952.html> http://www.aliexpress.com/item/0-66-inch-oled-64-x-48-Amoled...) - Given its small size and simple shape, I estimate the mold for the enclosure to be ~$2000, so < $0.50 per unit We are speaking of a $5 cost. Ok, let's get a margin and double this figure. Even counting for Premium Worldwide shipping, I can't reach the listed price.