Reminds me of Kathy Sierra's excellent talk on the topic: http://businessofsoftware.org/2013/02/kathy-sierra-building-the-minimum-badass-user-business-of-softw

Reminds me of Kathy Sierra's excellent talk on the topic: http://businessofsoftware.org/2013/02/kathy-sierra-building-the-minimum-badass-user-business-of-software-a-masterclass-in-thinking-about-software-product-development/ http://businessofsoftware.org/2013/02/kathy-sierra-building-... The gist of it: Help your users do awesome things, then get out of the way when they share their awesomeness with others. It seems obvious, but I'm sure we all can think of five companies off the top of our heads that completely miss this.