From my own experience it's a "Time and Effort" vs "Money" thing. When I was young I was willing to put up with broken torrent connections, annoying ads, and o

From my own experience it's a "Time and Effort" vs "Money" thing. When I was young I was willing to put up with broken torrent connections, annoying ads, and other inconveniences in order to get stuff for free. Because I had more time than money and was willing to put in the effort. As an adult I'd just assume pay the $1.99 or buy the $36 (a year) Pandora One membership so as to not have to put up with that stuff. Because now I have the money but there is much more of a demand on my time. In that way I think these young kids aren't going to spend money they don't have now. But once they have enough money for media costs to be inconsequential they'll start paying for stuff.