Science publishing is not different from Hollywood movie making. The same self-serving human nature is the driver in both. I work in the OP's field and appreci

Science publishing is not different from Hollywood movie making. The same self-serving human nature is the driver in both. I work in the OP's field and appreciate his view. That being said, PLOS has been a considerable disappointment. Noble minded efforts like this without real rewards won't work. Just like nobody cares about some famous actor's/actresses' pet charity cause. What will work in science publishing is a system that both incentivizes people BOTH economically and in terms of their reputation. That system doesn't exist right now.