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When I was poking around to figure out what redbox's deal is, I found this link (http://www.paylessforfood.com/tag/redbox-videos/ http://www.paylessforfood.com/
by cabacon 17y ago
When I was poking around to figure out what redbox's deal is, I found this link (http://www.paylessforfood.com/tag/redbox-videos/ http://www.paylessforfood.com/tag/redbox-videos/) which suggests that almost the majority of grocery store purchases are impulse buys. I'm not suggesting that while you're returning your video that you'll buy bread, milk, eggs, &c. surplus to your normal weekly shopping, but you might remember "Oh, I wanted to get some bananas" or the like. And while you get those, you spot the yogurt-covered pretzels that look tasty, so you grab those too. Voila, more sales.
- thwarted 17y agoWhile the term "almost the majority" is just another way to say "the minority", I do agree there is some truth to this. I just came from from the grocery store, and of the $65 I spent, $25 of it was stuff that wasn't on my list that (but that I usually buy) that I'd qualify as impulse.