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That seems kind of odd as eating, and thus obtaining food, is usually its own purpose. I'm not sure treating the entire grocery store as an impulse purchase is
by thwarted 17y ago
That seems kind of odd as eating, and thus obtaining food, is usually its own purpose. I'm not sure treating the entire grocery store as an impulse purchase is entirely bankable; additionally, what would the impulse buys at the register be then? Meta-impulse buys?
- cabacon 17y agoWhen I was poking around to figure out what redbox's deal is, I found this link (http://www.paylessforfood.com/tag/redbox-videos/ http://www.paylessforfood.com/tag/redbox-videos/) which suggests that almost the majority of grocery store purchases are impulse buys. I'm not suggesting that while you're returning your video that you'll buy bread, milk, eggs, &c. surplus to your normal weekly shopping, but you might remember "Oh, I wanted to get some bananas" or the like. And while you get those, you spot the yogurt-covered pretzels that look tasty, so you grab those too. Voila, more sales.
- thwarted 17y agoWhile the term "almost the majority" is just another way to say "the minority", I do agree there is some truth to this. I just came from from the grocery store, and of the $65 I spent, $25 of it was stuff that wasn't on my list that (but that I usually buy) that I'd qualify as impulse.