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In some industries (e.g. SEO firms doing linkbuilding) if they don't happen to have a young lady in the office they'll create the persona for one anyhow, becaus
by patio11 13y ago
In some industries (e.g. SEO firms doing linkbuilding) if they don't happen to have a young lady in the office they'll create the persona for one anyhow, because they get measurably better results from emails signed Jessica than emails signed Jeb. I've seen ones matching LinkedIn and Facebook accounts which would pass cursory inspection, if I hadn't recognized the stock photography model.
- deleted 13y ago[deleted]
- lifeisstillgood 13y agoThat's actually not a terrible idea (I think you may have even mentioned the idea of having "Jessica in accounts" chase invoices so that a solo freelancer can hands free on the keep the first few "pay us now" discussions. But it's notable that the purchaser in both cases (the AB tested SEO purchaser and the developer looking to move) are both assumed to be straight males, or that both sexes respond better to a young woman. Just ... notable I guess.