To my knowledge the perceived expenses with DVD comes from the costs consumers think that comes from packaging, warehousing and sales. To be honest I completel

To my knowledge the perceived expenses with DVD comes from the costs consumers think that comes from packaging, warehousing and sales. To be honest I completely agree that this is not substantial and should not affect the costs and margins for the studios. There is definitely an education problem, but the bigger issue is the consumption problem, that is, people who are willing and able to pay for digital downloads of TV shows are prepared to wait a few months - a year to buy a DVD or watch it on Netflix. Sure we could try and educate these people about the minuscule difference in price. But chances are we would still fail to increase the perceived value. And there in lies the problem and an opportunity to find a better delivery system.