If all you're doing is clicking, the reality is that you aren't helping the site with that ad. The "quality" of the ad clicks is also measured (e.g. percentage

If all you're doing is clicking, the reality is that you aren't helping the site with that ad. The "quality" of the ad clicks is also measured (e.g. percentage of people who clicked on the ad that also purchased something). Click on things you are legitimately interested in.