3 ms·

I thought part of the value of RedBox was in driving store traffic. Maybe you'd go to the grocery store once a week to buy groceries, but if you're also grabbi

by cabacon 17y ago

I thought part of the value of RedBox was in driving store traffic. Maybe you'd go to the grocery store once a week to buy groceries, but if you're also grabbing $1/day videos from them, you'll come back sooner to return your video. And while you're there, maybe you buy more groceries - and if you pick up a new video that time too, you'll be back again. It was originally conceived by McDonald's for exactly that reason. Does anyone know if redbox pays to be placed in stores, or vice-versa? I'd love to know if they're subsidized for the traffic they bring to stores. That's something netflix can't do.

thwarted 17y ago
That seems kind of odd as eating, and thus obtaining food, is usually its own purpose. I'm not sure treating the entire grocery store as an impulse purchase is entirely bankable; additionally, what would the impulse buys at the register be then? Meta-impulse buys?
- cabacon 17y ago
  When I was poking around to figure out what redbox's deal is, I found this link (http://www.paylessforfood.com/tag/redbox-videos/ http://www.paylessforfood.com/tag/redbox-videos/) which suggests that almost the majority of grocery store purchases are impulse buys. I'm not suggesting that while you're returning your video that you'll buy bread, milk, eggs, &c. surplus to your normal weekly shopping, but you might remember "Oh, I wanted to get some bananas" or the like. And while you get those, you spot the yogurt-covered pretzels that look tasty, so you grab those too. Voila, more sales.
  - thwarted 17y ago
    While the term "almost the majority" is just another way to say "the minority", I do agree there is some truth to this. I just came from from the grocery store, and of the $65 I spent, $25 of it was stuff that wasn't on my list that (but that I usually buy) that I'd qualify as impulse.

3 ms·

I thought part of the value of RedBox was in driving store traffic. Maybe you'd go to the grocery store once a week to buy groceries, but if you're also grabbi

by cabacon 17y ago

thwarted 17y ago
That seems kind of odd as eating, and thus obtaining food, is usually its own purpose. I'm not sure treating the entire grocery store as an impulse purchase is entirely bankable; additionally, what would the impulse buys at the register be then? Meta-impulse buys?
- cabacon 17y ago
  When I was poking around to figure out what redbox's deal is, I found this link (http://www.paylessforfood.com/tag/redbox-videos/ http://www.paylessforfood.com/tag/redbox-videos/) which suggests that almost the majority of grocery store purchases are impulse buys. I'm not suggesting that while you're returning your video that you'll buy bread, milk, eggs, &c. surplus to your normal weekly shopping, but you might remember "Oh, I wanted to get some bananas" or the like. And while you get those, you spot the yogurt-covered pretzels that look tasty, so you grab those too. Voila, more sales.
  - thwarted 17y ago
    While the term "almost the majority" is just another way to say "the minority", I do agree there is some truth to this. I just came from from the grocery store, and of the $65 I spent, $25 of it was stuff that wasn't on my list that (but that I usually buy) that I'd qualify as impulse.