4 ms·
tl;dr Mistake 1. They have collected beta invitation email addresses but did not send any emails until the launch. Some users forgot about the product when the
by aytekin 13y ago
tl;dr
Mistake 1. They have collected beta invitation email addresses but did not send any emails until the launch. Some users forgot about the product when they received the invitation 3-6 months later.
Mistake 2. They used spreadsheets to track user cohorts and that was too time consuming.
Mistake 3. They focused too much on features instead of benefits.
Mistake 4. They weren't able to find ways to get exposure from blogs.
- efounders 13y agothks for the summary! I'll just add: #1 we sent 2 emails but too late (after 3 months) #2 spreadsheets are fine until 50 - 100 users after we couldn't keep up #4 we did get some exposure but really not enough compared to what we could have had
- movingahead 13y agoEveryone starting up should print this out on a paper and stick it over their desk. I have made all of these mistakes myself. Collectively, they suck out usage from your product when you need it most.
- leftwich 13y agoMistake 2 - Does anyone have a great way of managing this process they could recommend to a non-programmer?