I'm talking UI. MacWrite established a fast, efficient, clear UI for entering text, one that has been used by professional writers for the last 30 years. Getti

I'm talking UI. MacWrite established a fast, efficient, clear UI for entering text, one that has been used by professional writers for the last 30 years. Getting that into your medium of choice, whether that be print, the web, or whatever, is a SMOP. The Guardian have chosen to tackle this SMOP. Markdown chose to hack around it instead, but at the cost of usability.