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> But a company could legally "protect" their trademark by issuing yearly licenses for token compensation for products that they consider different enough, but
by gonzo 13y ago
> But a company could legally "protect" their trademark by issuing yearly licenses for token compensation for products that they consider different enough, but the law might not.
Nope. This is known as "naked licensing",and can lead to loss of the mark.
- mindslight 13y agoThen maybe the implementation is a non-binding letter of understanding between the two companies, stating that they both believe their business areas and marks are sufficiently different to avoid confusion. Any court that does not respect trademark owners reaching their own thought-out amicable agreement is an unjust one.