And I quote: "[...] chances are you will get a zero-profit or even below-cost deal on your new car" Let's say I'm a car dealer and I need to sell one more car

And I quote: "[...] chances are you will get a zero-profit or even below-cost deal on your new car" Let's say I'm a car dealer and I need to sell one more car to get my bonus. Let's say that car cost me $20,000. Let's say the bonus is $100,000. Now let's say I give away the car for free. I still have $80,000 more than I started with at the beginning of the comment.