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"what an amazing and generous response from Fluke" Agree. And curious what the PR value will be vs. the cost of goods for Fluke (which is their cost, not the w
by larrys 13y ago
"what an amazing and generous response from Fluke"
Agree. And curious what the PR value will be vs. the cost of goods for Fluke (which is their cost, not the wholesale and/or selling price).
Personally I think it's unfortunate that they needed, in this day and age of social media, to have to bogu on this situation and get out in front of this issue by doing this. Of course by what I say in the first paragaph it may very well not be a bogu at all but end up being a rather smart move to gain business in the maker community.
I've been observing business for a longer time than most people on HN have been around. I have to say I've never ever seen anything like this happen.
- asimpletune 13y agoI doubt they're getting any serious PR from this. I've been to Fluke HQ. They're a pretty small company, full of incredibly nice people.
- analog31 13y agoI'm guessing the PR value is magnified by the unusual brand recognition of SparkFun -- one of those brands that folks admire, even if they've never bought anything from them.
- fnordfnordfnord 13y agoI was really surprised and impressed not only with their response, but also with how quickly they responded. I've already spent a few thousand dollars on Fluke equipment this year, and could imagine spending a few thousand more before the year is up. I'm a small customer. It wouldn't take many like me to make up for ~30k worth of stuff.
- Fuxy 13y agoTheir response is very cool i have more respect for them now however that still doesn't change the fact that trademark is too vague. They need to be more specific on what their trademarking.