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Google Acquires Video Compression Company for $106.5 Million

4 points by transburgh 17y ago

st3fan 17y ago
Does this means the codec-wars are back? But this time not between Apple and Microsoft but between Apple and Google maybe?
- ZeroGravitas 17y ago
  Yes, but it's not Apple versus Google, it's royalty-bearing standard from MPEG-LA versus non-royalty bearing standard from Google. Since Apple has argued repeatedly and publicly with the MPEG-LA to liberalize their royalty rates for viewers and smaller users it's not certain they'll stick with the H.264 Camp despite their hardware commitment, their patent involvment, it's head start and its small technical advantage.
  - eggnet 17y ago
    It sounds like you are thinking of VP6, not VP8 which On2 also owns. VP8 is apparently better than H.264. There is also reason to believe Google won't stop there. Spending $2 million per day: http://pulse2.com/2009/04/14/google-spending-about-2-million-per-day-to-run-youtube/ http://pulse2.com/2009/04/14/google-spending-about-2-million... Bandwidth has to be a significant chunk of that, there is a tremendous amount of money to be saved by using more efficient video codecs. They will probably use the On2 team to invent even better codecs and open them up as well.
    - nomoresecrets 17y ago
      Re: that Credit Suisse analysis: http://digitaldaily.allthingsd.com/20090617/credit-suisse-far-better-at-analyzing-derivatives-than-youtube-infrastructure-costs/ http://digitaldaily.allthingsd.com/20090617/credit-suisse-fa...
    - ZeroGravitas 17y ago
      I've not yet seen any credible source claim that VP8 is better than H.264. Claiming your codecs is better than H.264 seems to be standard operating procedure for codecs since it's currently the gold standard. (You'll know VP8 is the best when all the other codecs compare themselves to it!) But these claims are either just blatant PR BS or like On2 you make some very specific claims. If you read what they actually say it appears they think VP8 is "better" than H.264 when you also consider licensing. Now I personally think that's very valid, as any royalty free codec that Google releases from this purchase will have a big advantage due to it's licensing, and that will make it "better" for many purposes. But it's not what codec nerds mean by "better". Personally I agree with your point about codec improvements and think that Google should get something out fast based on what they've bought, but they should also be looking for defectors from MPEG-LA to work on a next-gen royalty free codec by pooling a bunch of patents and expertise. It seems MPEG-LA has either been mismanaged or has fallen victim to internal politics so there's been plenty of unrest over the years. Sun had some patents it was going to use in a royalty free codec called OMS and they're already licencing VP6 for JavaFX so that's a good place to start.
deleted 17y ago
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- transburgh 17y ago
  fixed, sorry about that

4 points by transburgh 17y ago

Does this means the codec-wars are back? But this time not between Apple and Microsoft but between Apple and Google maybe?

ZeroGravitas 17y ago
Yes, but it's not Apple versus Google, it's royalty-bearing standard from MPEG-LA versus non-royalty bearing standard from Google. Since Apple has argued repeatedly and publicly with the MPEG-LA to liberalize their royalty rates for viewers and smaller users it's not certain they'll stick with the H.264 Camp despite their hardware commitment, their patent involvment, it's head start and its small technical advantage.
- eggnet 17y ago
  It sounds like you are thinking of VP6, not VP8 which On2 also owns. VP8 is apparently better than H.264. There is also reason to believe Google won't stop there. Spending $2 million per day: http://pulse2.com/2009/04/14/google-spending-about-2-million-per-day-to-run-youtube/ http://pulse2.com/2009/04/14/google-spending-about-2-million... Bandwidth has to be a significant chunk of that, there is a tremendous amount of money to be saved by using more efficient video codecs. They will probably use the On2 team to invent even better codecs and open them up as well.
  - nomoresecrets 17y ago
    Re: that Credit Suisse analysis: http://digitaldaily.allthingsd.com/20090617/credit-suisse-far-better-at-analyzing-derivatives-than-youtube-infrastructure-costs/ http://digitaldaily.allthingsd.com/20090617/credit-suisse-fa...
  - ZeroGravitas 17y ago
    I've not yet seen any credible source claim that VP8 is better than H.264. Claiming your codecs is better than H.264 seems to be standard operating procedure for codecs since it's currently the gold standard. (You'll know VP8 is the best when all the other codecs compare themselves to it!) But these claims are either just blatant PR BS or like On2 you make some very specific claims. If you read what they actually say it appears they think VP8 is "better" than H.264 when you also consider licensing. Now I personally think that's very valid, as any royalty free codec that Google releases from this purchase will have a big advantage due to it's licensing, and that will make it "better" for many purposes. But it's not what codec nerds mean by "better". Personally I agree with your point about codec improvements and think that Google should get something out fast based on what they've bought, but they should also be looking for defectors from MPEG-LA to work on a next-gen royalty free codec by pooling a bunch of patents and expertise. It seems MPEG-LA has either been mismanaged or has fallen victim to internal politics so there's been plenty of unrest over the years. Sun had some patents it was going to use in a royalty free codec called OMS and they're already licencing VP6 for JavaFX so that's a good place to start.

deleted 17y ago

[deleted]

transburgh 17y ago
fixed, sorry about that