I used to lead the BB MSG product lead, I can safely say from the inside the communication aspects were absolutely viewed as the killer feature. Simply all US

I used to lead the BB MSG product lead, I can safely say from the inside the communication aspects were absolutely viewed as the killer feature. Simply all US Bond trading is done over the BB MSG system - this is a trillion dollar per day plus market and you must have the BB terminal to interact - the $20,000 a month is cheap to be able to make daily trades of multi tens of millions of dollars. Whenever we made a change to the code, we were told: if you break MSG, when the Wall Street Journal writes its front page story on why the bond market came to a screeching halt, you name will be mentioned. To give another example, in an annual product planning session, the metric was asked of product managers: how many of our user base would go if we removed your product area. The Derivative team got up and said 50,000. The MSG/Comms team got up and said All of them. The Derivative team replied, we were taking a guess on our number, the MSG guys are absolutely right, we lose the entire business without Comms.