They're just trying to raise awareness of the Conversion Optimiser tool. Surprisingly, there are quite a few small to medium sized advertisers who don't know a

They're just trying to raise awareness of the Conversion Optimiser tool. Surprisingly, there are quite a few small to medium sized advertisers who don't know about it even though they are perfect fits for the product. In general, due to quality score and various keyword quality concerns, I've found many advertisers are terrified to change their bread-and-butter campaigns for fear something will go awry and they'll be penalized somehow. Makes sense really. Shame that Google can't do a better job helping people over this fear.