Separately this messages needs to be carried front and center on the YC homepage and become part of an outbound marketing effort and materials as well as PR. I

Separately this messages needs to be carried front and center on the YC homepage and become part of an outbound marketing effort and materials as well as PR. If not how would someone who doesn't know about YC or follow it (or read this blog post on HN) know to apply if that is what they are contemplating doing? YC has for sure tons of applicants. But there are almost certainly a large number of people out there that don't know the ropes and don't know it even exists. There is really (afaik) no widespread farm team development that feeds into YC.