As a former Bloomberg user (ugh, its so annoying that my new boss does not see the value in $25k/yr for my favorite IM client), I can say that the author has it

As a former Bloomberg user (ugh, its so annoying that my new boss does not see the value in $25k/yr for my favorite IM client), I can say that the author has it dead right that most underestimate the caché and value to the actual network (so what if the new product is good, all my clients/brokers/etc are on Bloomberg) TR's Eikon product shows you how hard hard it is to compete, depending on the package it can be 1/3 the price of a Bloomberg for a great product, but still has trouble gaining traction...