Three comments - all related to the positioning of the offering. 1) If the product already has a 30 day money back guarantee, what about re-positioning it as a

Three comments - all related to the positioning of the offering. 1) If the product already has a 30 day money back guarantee, what about re-positioning it as a free 30 day trial after which you charge whatever? 2) Its very difficult to compare the 3 options given the layout. Make it more grid like (with an 'x' where it applies or with check marks and crosses - take your pick) so it's easier to see the benefits across the board 3) If you had an intermediate option between Bootstrapper and Business Builder (for say, $120-ish as an example) that included, for example, an integration only with Mailchimp, that may help with increasing conversions to the $197 option. Hope that makes sense. Best of luck!