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From what I remember from a previous case like this you could do a consumer survey and show that no one thinks that yellow multimeters are made by Fluke. It was
by hmottestad 13y ago
From what I remember from a previous case like this you could do a consumer survey and show that no one thinks that yellow multimeters are made by Fluke. It was something along the lines of protecting a trademark, and a trademark stops being a trademark if it gets too diluted.
For instance, show the MCD golden arcs to consumers that eat a lot of western fast food and they will all say, MCD. So get a bunch of electrical people who have worked with a number of multimeters and ask them what brand a yellow multimeter is :D
- jff 13y agoAnd if you show a bunch of electrical engineers a multimeter with a grey face and a yellow border, they'll tell you it's a Fluke. Sparkfun will lose that survey, because their knockoff multimeters appear to be designed specifically to look like Flukes. Fluke multimeters really are the best I've ever used. Similarly, Weller soldering stations are the best I've used, and I'd expect them to protect their signature blue case/black front design.
- GregBuchholz 13y ago>Similarly, Weller soldering stations are the best I've used, Be sure to try a Metcal some day. http://www.okinternational.com/metcal/english/globalnavigation/products/hand-soldering-systems http://www.okinternational.com/metcal/english/globalnavigati... ...we have one at work and it is better than the Weller I have at home.