Just as an object can have many references in typical programming languages, it is the case that an entity can have many different names in the “tradespace” and

Just as an object can have many references in typical programming languages, it is the case that an entity can have many different names in the “tradespace” and you don’t always get to decide what name consumers decide to use. Let us take it as a given that within this particular tradespace, “contrasting yellow border” and “Fluke” just happen to be to references for the same thing, in this case a brand. But that also means that the brand can be damaged through either reference, so it’s incumbent upon the company that depends on that brand to guard those references to the brand.