>30 years ago, if I wrote a paper letter to a company, I was not implying that I want them to build up a profile of me based on my stated info compared to the s

>30 years ago, if I wrote a paper letter to a company, I was not implying that I want them to build up a profile of me based on my stated info compared to the stated info of other people, where my letter came from, type of stationary, quality of my grammar, etc., then send me coupons that match the behavior they expect of people of my profile. I am implying that I want them to read my letter and take care of my request. Yeah, but it essentially always happened. You know those warranty cards you get with new products? They have always been used to build marketing databases. http://www.nytimes.com/2003/12/25/technology/do-you-really-need-that-warranty-card.html http://www.nytimes.com/2003/12/25/technology/do-you-really-n... http://www.bankrate.com/brm/news/advice/20030421a1.asp http://www.bankrate.com/brm/news/advice/20030421a1.asp