I'm personally interested in when Kickstarter makes sense, vs. one's own self-hosted presales site. Does anyone have any thoughts on this? It seems like Kicks

I'm personally interested in when Kickstarter makes sense, vs. one's own self-hosted presales site. Does anyone have any thoughts on this? It seems like Kickstarter makes more sense for smaller projects, but the 15% cut and inflexibility (no bitcoins, no bulk sales, etc.) might be a bigger issue for larger projects. The "virality" part of KS is nice, but it doesn't seem like a huge percentage of orders. The "all or nothing" part reassures people, but for a YC company or other respected entity, you could just make the same promise. The "artificial deadline" part is nice, though.