Woz is always so critical, at least in part, because it helps consumers trust the company. Having the second co-founder "on the side of the consumer" helps to

Woz is always so critical, at least in part, because it helps consumers trust the company. Having the second co-founder "on the side of the consumer" helps to build that bond between the tech-savvy apple fanboys, and the company itself. I don't mean to say that what he says isn't sincere, but rather, that highlighting these things and making them public does wonders for the company...and yes, he still cares for the well-being of Apple.