I think you're overlooking the online rentals market. Netflix's original business will die (or be killed) off at some point. They already have a strong presen

I think you're overlooking the online rentals market. Netflix's original business will die (or be killed) off at some point. They already have a strong presence in the online movie rentals market. It should also be pointed out that they do value and tackle hard problems. The Netflix prize is the most public example of this. One million dollars for a 10% improvement in movie recommendations. The battle has been fought and won in the hundredths of percentages points. http://www.netflixprize.com/leaderboard http://www.netflixprize.com/leaderboard edit: added more context to what I meant by the "online market"