Yeah, the article quite a clear example of a blind application of statistical tools, the only useful thing being their idea to do quantitative design research.

Yeah, the article quite a clear example of a blind application of statistical tools, the only useful thing being their idea to do quantitative design research. The top five is only a reasonable selection if the search is for patterns linking the top contenders per category. Trying to find indication of what positively influences a top ranking in a certain category without considering what those outside the top have done is astonishingly wrong.