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Because people more strongly identify with, and are thus more receptive to suggestions from, people with whom they are alike physically. And as it's a campaign
by zacinbusiness 13y ago
Because people more strongly identify with, and are thus more receptive to suggestions from, people with whom they are alike physically. And as it's a campaign that's trying to sell yet another gadget (that exists in a space primarily full of failures) then it would probably be a good idea to try to reach several types of person, rather than just the one.
- uptown 13y agoSo if Moto's research told them that their potential early-adopters are likely to be "white males", wouldn't it make sense for their first wave of marketing to target this audience so they're more receptive to the product?
- wpietri 13y agoDepends on which kind of sense you're trying to make. If your analytical framework is "pure, selfish profit is all that matters", then yeah. But not everything that's profitable for me is also good for you.
- zacinbusiness 13y agoI would also assume that research for other smart watches showed the same thing. And they all failed. So maybe try something new.