> ... until the word is a word, it just sounds like marketing buzzword garbage. Fair enough, but remember that a word becomes a word simply by usage, not by ed

> ... until the word is a word, it just sounds like marketing buzzword garbage. Fair enough, but remember that a word becomes a word simply by usage, not by edict. The old Webster's rule was that, if a word appeared in ten recognized publications with a consistent meaning, it (the word and the definition) would be included in the next edition of the dictionary. I'm sure there's a similar rule in play today. The fluid and pragmatic nature of words and their meanings can be gauged by noting that "literally" and "figuratively" now mean the same thing: Link: http://www.merriam-webster.com/dictionary/literally http://www.merriam-webster.com/dictionary/literally Quote: 1 : in a literal sense or manner : actually <took the remark literally> <was literally insane> 2 : in effect : virtually <will literally turn the world upside down to combat cruelty or injustice — Norman Cousins>