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The adwords conversion optimizer has been around for at least a year, maybe 2 or 3. So I'm not quite sure what's changed now. I tried it with really good result
by axod 17y ago
The adwords conversion optimizer has been around for at least a year, maybe 2 or 3. So I'm not quite sure what's changed now. I tried it with really good results on a website where I wanted to only pay a specific price for each new user.
- patio11 17y agoI started using it in September 2007, which was probably within a week or two of it launching. The major visible improvement since is that the system needs conversion data prior to you being able to apply CO. Back when it launched that was 300 conversions in the 30 days prior to hitting the switch, which limited its utility to small businesses. Over the years that number went down -- it was 200 for a while, and now it is 15.
- robk 17y agoThey're just trying to raise awareness of the Conversion Optimiser tool. Surprisingly, there are quite a few small to medium sized advertisers who don't know about it even though they are perfect fits for the product. In general, due to quality score and various keyword quality concerns, I've found many advertisers are terrified to change their bread-and-butter campaigns for fear something will go awry and they'll be penalized somehow. Makes sense really. Shame that Google can't do a better job helping people over this fear.