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I've seen and used just about every approach to this, yet the author completely skips the most lucrative approach, the subscription based model. I've used this

I've seen and used just about every approach to this, yet the author completely skips the most lucrative approach, the subscription based model. I've used this on larger clients and have had great success with it. It gives them a sense of comfort since they're paying me monthly to keep their content fresh and SEO up-to-date and still have the opportunity for a redesign after a year. Plus, it gives me a nice chunk or recurring monthly revenue and establishes a long-term relationship.

kawadhiya21 13y ago
This is a part of a series and more models would be discussed subsequently.
- larrys 13y ago
  Note: At the top it says "This entry is part 1 of 1 in the series How to Charge"
  - pan69 13y ago
    Part 1 of 1? So there is not going to be a part 2?
    - eCa 13y ago
      At the end: "In my next article, we’ll look at an alternative pricing mechanism: charging per hour." They probably can't say "1 of 2" until the next article has been published.
elmoren 13y ago
How does this model usually work with web design? Is it simply that the client subscribes to n hours per month for updates, hosting isssues, etc? Then if the client wants substantial work done, they can temporarily contract for more hours?
- at-fates-hands 13y ago
  Usually what happens as part of the subscription, they pay for each individual part of the work. So design is one part, development is another. Content is another and SEO is another. Newsletter articles, responsiveness, and other features are all individually priced. In the end, they might have 6-10K worth of services they want, so you just put them on "subscription" and let them pay monthly. At the one year mark, you can let them redesign and update the content and seo, which usually involves more development, more content writing, etc. You basically bill them again with say a 10-15% discount and then you're good for another year. You can also offer additional services at a discounted monthly rate as well like writing blog posts or articles that are added to their site on a schedule so it helps with SERPS and content weight of their site.

kawadhiya21 13y ago

This is a part of a series and more models would be discussed subsequently.

larrys 13y ago
Note: At the top it says "This entry is part 1 of 1 in the series How to Charge"
- pan69 13y ago
  Part 1 of 1? So there is not going to be a part 2?
  - eCa 13y ago
    At the end: "In my next article, we’ll look at an alternative pricing mechanism: charging per hour." They probably can't say "1 of 2" until the next article has been published.

elmoren 13y ago

How does this model usually work with web design? Is it simply that the client subscribes to n hours per month for updates, hosting isssues, etc? Then if the client wants substantial work done, they can temporarily contract for more hours?

at-fates-hands 13y ago
Usually what happens as part of the subscription, they pay for each individual part of the work. So design is one part, development is another. Content is another and SEO is another. Newsletter articles, responsiveness, and other features are all individually priced. In the end, they might have 6-10K worth of services they want, so you just put them on "subscription" and let them pay monthly. At the one year mark, you can let them redesign and update the content and seo, which usually involves more development, more content writing, etc. You basically bill them again with say a 10-15% discount and then you're good for another year. You can also offer additional services at a discounted monthly rate as well like writing blog posts or articles that are added to their site on a schedule so it helps with SERPS and content weight of their site.