"As it stands, Xamarin may have nearly saturated the market it has available to it." The key part of that is "the market available to it" (Xamarin). Right now

"As it stands, Xamarin may have nearly saturated the market it has available to it." The key part of that is "the market available to it" (Xamarin). Right now a .NET/Windows shop that wants to have an iPhone app has a choice between doing (1) xamarin, (2) having devs learn native iOS development, (3) try one of the HTML5 app frameworks, or (4) contracts the work out. Certainly in the cases of (2), and (4), and maybe (3), it's entirely possible that a Windows phone version of the app will never be built. While the ".NET shops only use stuff from Microsoft" meme isn't exactly true, it's accurate in a decent number of cases. If Xamarin is "from Microsoft", though, all of a sudden all of these .NET shops that might be considering options 2, 3, or 4 have a much bigger reason to choose option 1. And hey, now that Xamarin's from Microsoft, I bet they make it really easy to build your iOS/Android app for WP, too. The way I see it, at this point, Microsoft doesn't want to compete on apps. They're never going to be the primary target for most apps until they have the market share to justify it. So, how to best level the playing field, apps-wise? Make it super-simple to build an app for iOS, Android, and WP at the same time.