4 ms·
This isn't unique to the poor: However, while past studies cover a wide range of choice situations, there is a remarkable consensus in the literature that futu
by msluyter 17y ago
This isn't unique to the poor:
However, while past studies cover a wide range of choice situations, there is a remarkable
consensus in the literature that future outcomes are discounted (or undervalued) relative to
immediate outcomes. Put differently, an identical (positive) outcome will become increasingly
attractive the closer it is located in time to the time of decision-making.
See: http://www.mit.edu/people/shanefre/Marketing%20Letters.pdf http://www.mit.edu/people/shanefre/Marketing%20Letters.pdf
Also:
http://www.nytimes.com/2009/04/19/magazine/19Science-t.html http://www.nytimes.com/2009/04/19/magazine/19Science-t.html
- ShabbyDoo 17y agoThis I don't doubt. I'd rather have a dollar today than a dollar tomorrow. It's that this family applied such a steep discount factor that is problematic. One also shouldn't think of the discount factor just in terms of dollars spent. We can compare the pleasure today of drinking Pepsi, smoking, etc. with the probable pain later associated with losing one's home, etc. How many units of future pain is that Pepsi worth?