I actually worked at Bloomberg when this article came out (in product). While he was writing this in the news organisation, we were busy providing one of the l

I actually worked at Bloomberg when this article came out (in product). While he was writing this in the news organisation, we were busy providing one of the launch apps for the iPhone under strict confidentiality. Also, 5 of my colleagues queued up for hours to buy them on the first day ... one actually bought two - one to keep as a collectors' item.