It has significantly increased the challenges for telco's in they are increasingly a dumb pipe (e.g iMessenger) and limiting their ability to value add or profi

It has significantly increased the challenges for telco's in they are increasingly a dumb pipe (e.g iMessenger) and limiting their ability to value add or profit take. And for manufactures it opened the way for software to overtake hardware as defining feature of a phone, a massive structural shift in the industry IMO.