At the time of the video I think this is a very good response. It didn't take until the 3GS to sway me over to the iPhone, because of simple things that Apple

At the time of the video I think this is a very good response. It didn't take until the 3GS to sway me over to the iPhone, because of simple things that Apple didn't get right first time, such as limiting satnav apps, no copy and paste, the infancy of the app store. And he's right about price. The iPhone was not cheap, and there is a market for cheap smartphones. I think what they missed is what was happening with Android as that is what stole the market he was aligning Microsoft towards. Not once did he say it wouldn't work for Apple. He reaffirmed their vision at the time and concluded saying "lets see what happens". What Microsoft failed to do is innovate on their own products hard enough. And sadly for Microsoft, their consumer brand is just not as cool as Apple and probably never will be.