I think the key part is scaring people into thinking we’re suddenly collecting all kinds of new data I don't suppose many people outside of the Tinfoil Helm

I think the key part is scaring people into thinking we’re suddenly collecting all kinds of new data I don't suppose many people outside of the Tinfoil Helmet Brigade doubt this right now, but what of the future? When the piper (fb) comes piping (and that could be a year or three away) what tune will they dance to?