IBM as a market leader, that missed the moment, Apple as, well, Apple—company that released cool Macintosh computer—and Microsoft, as a company who started by w

IBM as a market leader, that missed the moment, Apple as, well, Apple—company that released cool Macintosh computer—and Microsoft, as a company who started by writing software for Macs (i.e. BASIC version for Mac) but eventually released their own OS. And Microsoft was the winner at the time.