Smacchia is definitely the author of NDepend and he loves to post about it (mostly in .NET circles, this is the first I've seen outside of that), but position i

Smacchia is definitely the author of NDepend and he loves to post about it (mostly in .NET circles, this is the first I've seen outside of that), but position it in a way that he uses the product and shows it off, but not by talking about the product, but by talking about all the methodologies it extols and all the things you should be doing that this product will make you feel guilty about not doing.