Most of the world doesn't want to deal with Vim's normal vs insert modes. Nor do they want to engage in a philosophical battle about proprietary formats vs plai

Most of the world doesn't want to deal with Vim's normal vs insert modes. Nor do they want to engage in a philosophical battle about proprietary formats vs plain text. Most people just want to get stuff done, and in this case, send their work to other writers in a recognizable form that they can easily read, edit, make comments on, etc. Word and other programs offer that to them. Plain text and Vim do not.