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I think it's a two way relationship, scientists love a chance to reach out to the media too, even if a bit more reserved, you even get that from their press rel

by return0 13y ago

I think it's a two way relationship, scientists love a chance to reach out to the media too, even if a bit more reserved, you even get that from their press releases. Publicity helps in getting funding in the life sciences, for better or worse, it's part of the system.

SoftwareMaven 13y ago
The problem is you have multiple amplifiers: The researchers provide the loudest version they feel comfortable with in order to get published. The university PR department makes it a little louder to get a little more attention. Then the media makes it louder yet. Of course, running a signal through that many amplifiers tends to introduce a lot of distortion.