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So maybe Kia should go for it: spend millions of dollars per year and put together the best design shop the industry has ever known! Design an incredible new st
by woobar 13y ago
So maybe Kia should go for it: spend millions of dollars per year and put together the best design shop the industry has ever known! Design an incredible new studio for them to work in.
Interesting that you used KIA for this example. Several years ago they hired celebrity designer - Peter Schreyer, responsible for Audi TT and New Beetle - to do just that. And current KIAs are much better designed and still cheapest cars in NA market.
- _djo_ 13y agoThis is an important and oft-ignored point: South Korean car manufacturers like Kia invested a huge amount of money to both improve quality and to put design at the forefront of new vehicle developments, all in order to beat more established manufacturers. It has proven a successful strategy.