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Tesla is a status symbol, Prius is not. They have different goals it would seem, Toyota wants to make fuel efficient cars available to the everyman. Tesla wan
by ovulator 13y ago
Tesla is a status symbol, Prius is not.
They have different goals it would seem, Toyota wants to make fuel efficient cars available to the everyman.
Tesla wants to make the fully electric car cool enough that people will aspire to own one.
- bryanlarsen 13y agoPrius is definitely a status symbol. It's a symbol that says "I'm green". That's one of the major reasons it has sold better than other hybrids: it's visibly different. Other hybrids look like gasoline cars and don't work as well at telling the world that the owner is green. Tesla is a symbol that says both "I'm green" and "I have money".
- nickff 13y agoFreakonomics did an episode on how the Prius is a status symbol, called "Hey Baby, is that a Prius You're Driving?".[1] [1] http://freakonomics.com/2011/07/07/hey-baby-is-that-a-prius-you%E2%80%99re-driving/ http://freakonomics.com/2011/07/07/hey-baby-is-that-a-prius-...